The PR war in the Ukrainian conflict
“Bad Boy Image” as a propaganda technique
The “Bad Boy Image” is a technique that stirs up the emotions of the population and encourages cooperation in war efforts by portraying one’s own country as “good” and the enemy country as “evil”.
In the PR war in Ukraine, the “Bad Boy Image” is also being used. The Ukrainian government portrays Russia as an “invader” and an “aggressor” and promotes Ukraine as a symbol of “bravery” and “justice”.
On the other hand, in Russia’s PR campaign, the “Bad Boy Image” is also being used. Russia portrays Ukraine as “fascist” and “international terrorists” and portrays itself as fighting a “just battle”.
Both countries use the strategy of portraying the other as a villain and promoting their own country as a symbol of justice to stir up emotions and encourage war cooperation.
The PR war in the Ukrainian conflict is using propaganda techniques to stir up emotions and encourage cooperation in war efforts. Both countries are using the “Bad Boy Image” technique to portray the other as a villain and promote themselves as symbols of justice.
Propaganda can influence people’s thoughts and actions through its techniques. Therefore, understanding propaganda is an important skill to develop one’s own judgment.